The topic of investment is growing in relevance every year around the world. Whereas in the past investments as a way of increasing capital were only considered by large market players such as international corporations, holding companies and banking institutions, and the average person had no access to a stock exchange, the situation has now changed significantly. The investment platform has gone virtual, online trading is now available to anyone with internet access, a laptop, and a minimum initial amount to activate an account of just $10 and, of course, an overwhelming desire to understand all the intricacies of investing.

In this short review, we will look at investing in Nike stock.

Nike is an American company, a manufacturer of sporting goods and the largest manufacturer of sportswear, footwear and equipment in the world. The company is headquartered in Beaverton, Oregon, a western suburb of Portland. 

The company was founded in 1964 by student Phil Knight, a middle-distance runner for the University of Oregon team, and his coach Bill Bowerman in Eugene. The company was initially called Blue Ribbon Sports and specialised in ordering trainers in Asian countries and then selling them in the US market.

In 1966, the company opened its first retail shop. 1971 saw the launch of the first Nike brand-name for football boots. In 1978, Blue Ribbon Sports was officially renamed Nike, Inc. Today the company employs around 70,000 people and is valued at $215.73B (billion).

Nike's official website
Nike's official website

Nike has been one of the market leaders for many years. The manufacturer's products are footwear and apparel for sports and training equipment. 

The American manufacturer Nike Inc. produces products under the following brands: Nike, NikeGolf, AirJordan, TeamStarter, Total 90. In addition, subsidiaries produce goods under the brand names: Hurley, Cole Haan, Converse and Umbro.

Factories are located in 55 countries, most of them in Asia. Its shops are located on almost all continents. Production is almost entirely in the hands of contractors. The company itself is in charge of design and is the owner of the outlets as well as the NikeTown malls. 

As of the date of this review, Nike's share price was $133.46.

The company's turnover, operating profit and net income show an overall positive trend. An example of success is the fact that almost 95% of the athletic footwear for America's basketball teams are Nike trainers.

So, let's take a closer look at the equity investment opportunities in global sportswear and footwear manufacturer Nike. 

Investment information about Nike on the platform
Investment information about Nike on the platform

How to invest in Nike shares? 

Nike stock on the New York Stock Exchange (NYSE) has the ticker symbol NKE. Nike stock has been quoted in every issue of the New York Stock Exchange since 1990. Previously, literally since the eighties of the 20th century, their securities were bought and sold through the over-the-counter market. Nike stock on the stock exchange today is calculated using: Dow Jones, S&P 500, S&P 100 etc. The very fact that securities are held in indexes of leading financial institutions, fills the need for numerous investment funds in the US.

As mentioned above, you should find a broker that deals in Nike stocks online. A reliable brokerage firm should, first of all, have a license from the relevant regulatory authorities to carry out this type of activity. Next, you need to analyse that broker, read expert reviews about it, see what services it can provide you and how much commission you will have to pay for its brokerage activities.

Nike is represented on the platform under the ticker NKE
Nike is represented on the platform under the ticker NKE

When choosing a broker, also consider whether the minimum (initial) deposit is suitable for you, whether funds are accepted in local currency (if that is important to you), what withdrawal options are available in case of successful completion of the investment contract.

Once you've chosen a broker, you'll need to register on their online platform to get started with equities. Below we will take a closer look at how registration on the platform works. Now let's take a closer look at the investment options.

The classic investment option is an income option in which you invest a certain amount of money in a company to receive dividends from its operations with the frequency and amount specified in the investment agreement. The amount payable is approved by the company's shareholders' meeting and is determined by the company's internal policy.

Dividend payments on Nike shares are made on a quarterly basis (4 times a year) with a yield of about one percent. Over the past 10 years, Nike's dividend yield has been fixed at 1 -1.7% of the share price. 

The most popular investment option in Nike is derivatives trading. A CFD (contract for difference) is a financial instrument (also known as a contract for difference) similar to an index or share. CFDs allow you to trade assets even though you do not own them. You can profit by buying CFDs (if you expect the price to rise) or by selling them (if you believe the market is turning around). Your profit will be the difference between the amount you buy and the amount you sell CFDs.

Trading CFDs requires margin and leverage to raise capital. You can buy or sell a contract to monetise a bull or bear market. There are several strategies which are used when trading CFDs. They are simple enough to be understood even by novice traders. The most popular method is to determine whether a position is long or short.

When a trader is long, he buys an asset because he expects prices to rise in the future. The high level of forecasting allows traders to make significant profits even with small fluctuations in asset prices. Trading can be based on both monthly and annual forecasts. A short position occurs when a trader is expecting the value of an asset to fall and therefore decides to sell it. However, at the next stage the trader may buy the same asset but at a lower price. If the forecasted decline in the asset is not justified (its value will not decrease, but will increase), the trader will incur a loss on this position, the amount of which will be equal to the difference between the price of the asset at the opening and closing. The opposite is also true: if the forecast is correct, the trader will make a profit.

A short position allows you to make a profit in short time intervals (up to one minute).

Option to buy Nike shares on the platform
Option to buy Nike shares on the platform

How to buy Nike stock?

After choosing a reliable broker and deciding exactly how you plan to invest in Nike stock, register on an online trading platform. Different brokerage firms offer different trading platforms.

An online investment platform is software designed to provide a potential investor with access to all transactions in the stock market. The software is usually called a platform because the software is available on all possible devices: there is a web version as well as mobile apps and an e-tablet app, etc. In other words, by registering with an online investment platform, you will have access to stock market data anytime, anywhere, 24 hours a day, 7 days a week.

Let's take a closer look at how to register on the platform, what accounts will be available to you and what options are available for depositing or withdrawing funds.

How to register on the platform?

Registering on the platform takes a few clicks. Go to the broker's website and click on the "register" option. A standard registration form will open. Initially, all you need to do is enter your first and last name and email address, which you will need to confirm via a link sent by the system. For the time being these details will be sufficient to get you acquainted with the system for the first time and to carry out training operations. In the future, when you want to make actual transactions and withdraw money, the system may ask for additional information to confirm your identity. Usually this additional information is a scanned copy of your ID card.

Platform registration form
Platform registration form

How to open a Demo account?

You do not have to open a real account right away and start earning real money. To get started, it is recommended to open a free demo account. A demo account is a free practice account, which gives you an opportunity to test how the investment market works, without risking your money. You can use this account for as long as you like - there is no time or amount limit. You are usually given a $10,000 trial dummy amount to start with, which you can also renew even if it runs out due to an unsuccessful trade.

It is understood that you will not be able to withdraw from the demo account.

Select an account to work with
Select an account to work with

How to deposit and withdraw from a real account?

When you feel ready to invest real money in investments, make a deposit directly from the trading platform. To do this, click on the "Deposit" button and choose one of the funding options offered by the system: by bank card or via the payment system. 

Usually, trading platforms, designed for the average trader, set a low minimum amount for the initial deposit, and the minimum deposit rarely exceeds $10. High-end trading platforms intended for large investors can set much higher initial deposit amounts.

You can usually withdraw your funds via the same payment systems you use to fund your account.

To buy Nike stock, find the 'stock' section on the platform and enter the symbol NKE into the search box. You will then see all of the company's data: the current share price, the price fluctuation chart, the trading schedule and more.

Top up your account online
Top up your account online

Is it worth investing in Nike stock online?

If you want to be successful in terms of investment, constant market research should become your habit, your way of life.

Today's economy is very volatile and life is quite dynamic. To understand the laws of the market you have to follow the political situation in the country, the economic processes in the country as well as the economic and political situation in the world in general. You also need to understand whether the product or service produced or provided by the company in which you are investing is in demand. Will the company grow and develop or not?

Constant learning and attention to detail will help you become a good investor and achieve financial success through your investments.

Nike is showing growth in its stock price (the company's stock price has increased by 60.20% in the last year). The products made by Nike are not losing their relevance in today's world, rather the opposite. The current trend in favor of healthy lifestyles and popularization of sports makes Nike in demand at the market as a manufacturer. In addition, Nike Inc. plans to continue promoting its products in the Chinese market. According to analysts, a significant part of goods which are sold under the brand of the American company is produced by Asian manufacturers.

A big boost to Nike's business has been the pandemic. Unlike many other companies in the retail non-food sector. The company at the time was actively embracing digital technology and online commerce, which proved to be a good defense against lockdowns.

According to Nike, digital sales were up 75% year-on-year for the fiscal quarter from March to May 2020, and 82% from June to August. Now online sales in the company account for 30% of total sales. The management had planned to achieve such a result only by 2023.

Nike continues to develop new technologies and create new trends and directions. Thanks to this the company is ahead of its competitors.

Nike is definitely a good choice for your investment. Invest in Nike shares and let your transactions be successful!

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